About us
Why did I start this brand?
This brand was born from a personal journey and a meaningful reminder.
Inspired by a tattoo that symbolises growth and resilience, Jakeb wanted to create something that carried the same message - that even through challenges, there’s always strength to be found in moving forward.
What Makes Us More Than Fashion?
The brand reflects the belief that clothing can be more than just fashion - it can represent self-expression, positivity, and community. Each piece is designed to be a reminder that life continues, that we’re stronger than we think, and that style can carry a story worth sharing.